Real Estate Marketing Tips
March 7, 2024

The Top 17 Features That Help Sell a House

8 min read

In today's real estate market, distinguishing your home from countless others is paramount for a successful and profitable sale. With buyers more discerning than ever, the market dynamics have shifted towards properties that meet basic living requirements and offer additional comfort, luxury, and functionality.

Standout features in a home can significantly elevate its appeal, making it irresistible to potential buyers and driving the sale price above the asking. Therefore, investing in your property's critical upgrades and unique additions is not just aesthetic enhancement; it's a strategic move to ensure your home commands a premium in a competitive landscape.

Top 17 Features That Help Sell a House

The top 17 features that can make your home sell over asking include:

1. Luxurious Bathrooms

Transforming your bathroom into a luxurious retreat is a surefire way to elevate your home's value and appeal. By upgrading to high-quality materials, such as marble countertops and ceramic tiles, and installing elegant fixtures like rainfall showerheads and free-standing tubs, you create a spa-like atmosphere that resonates with buyers looking for comfort and luxury.

These enhancements serve as a daily luxury for homeowners and stand out in the real estate market, making your property highly desirable and justifying a higher asking price. Adding underfloor heating or towel warmers can further enhance this appeal, combining comfort with sophistication.

2. Curb Appeal

Your home's first impression is crucial in attracting potential buyers, as emphasized by real estate agents. Investing in your property's curb appeal through well-thought-out landscaping, modern light fixtures, and an inviting entryway can make a significant difference. Strategic landscaping that includes mature plants, neatly trimmed lawns, and colorful flower beds boosts your home's exterior appearance.

Updating your front door, adding stylish outdoor lighting, and ensuring the pathway to your home is welcoming and well-maintained can captivate buyers when they arrive. These improvements make your property more appealing and increase market value, encouraging offers above the asking price.

3. Smart Home Technology

In today's tech-driven world, integrating smart home features into your property can significantly elevate its appeal and market value for future buyers. Smart thermostats, sophisticated lighting systems that offer customizable ambiance, and enhanced security features, including smart locks and surveillance cameras, cater to those seeking modern conveniences and a superior living experience.

These innovations provide tangible benefits such as energy efficiency and heightened security while offering the luxury of a connected, effortless lifestyle. Properties equipped with these cutting-edge technologies often attract attention in the marketplace, leading to quicker sales and higher offers, as they fulfill the increasing demand among future buyers for homes aligned with the future of living.

Consulting with a knowledgeable real estate broker can further highlight how these intelligent features can be marketed effectively to maximize your home's selling potential.

4. Functional Living Spaces

Integrating versatile rooms that can serve multiple purposes, such as a home office, guest bedroom, or home gym, significantly boosts a property's appeal to prospective buyers seeking more living space tailored to their evolving needs. In today's dynamic lifestyle, characterized by increasing work-from-home arrangements and a focus on personal wellness, the demand for homes offering flexible living options is at its peak.

These adaptable spaces address the immediate needs of prospective buyers and future-proof the home, enhancing its long-term value. The layout flexibility of such properties, featuring elements like walk-in closets and multifunctional rooms, can distinguish your home in a competitive market, potentially commanding a higher sale price due to its versatility and appeal to a broader range of prospective buyers.

5. Heated Floors / Radiant Heat

Incorporating heated floors or a radiant heating system into your home enhances comfort and adds a touch of luxury that is particularly appealing, especially in colder climates. This feature ensures a warm and cozy environment during chilly months, reducing heating and cooling costs while elevating the overall ambiance of your living space.

The allure of stepping onto a warm floor on a cold morning can be decisive for buyers seeking homes that offer added comfort and sophistication. Beyond immediate appeal, heated floors are regarded as a premium upgrade that can substantially increase your home's value, making it a worthwhile investment for sellers aiming to achieve a higher asking price.

6. Meditation Room

As wellness and mindfulness become increasingly integral to people's lifestyles, having a dedicated meditation room can serve as your home's unique and attractive feature. This tranquil space, designed for relaxation and introspection, responds to the growing demand for homes that support a balanced and healthy lifestyle.

A meditation room can be a sanctuary for potential buyers who prioritize mental health and wellness, setting your property apart from others on the market. This distinctive feature not only adds to the overall appeal of your home but also targets a niche market of buyers willing to pay a premium for a residence that fosters their well-being.

7. Wine Fridge

Incorporating a high-quality wine fridge into your kitchen or dining area adds a touch of luxury and sophistication that can enchant wine enthusiasts and casual drinkers. This feature not only offers practical storage space for wines at optimal temperatures but also serves as an elegant showcase for collections.

For prospective buyers who value the finer things in life, a wine fridge can be a compelling selling point, indicating that the home caters to upscale tastes and lifestyles. A wine fridge can elevate the perceived value of your property, appealing to a segment of the housing market willing to invest more in a home that aligns with their refined preferences.

8. Chef's Kitchen

A kitchen outfitted with professional-grade appliances, generous preparation spaces, and innovative storage solutions like built-in organizers can significantly enhance a home's marketability. For most buyers, the kitchen is the heart of the house, and a well-equipped chef's kitchen can be the ultimate selling point.

Such kitchens not only cater to the practical needs of cooking enthusiasts but also act as a luxurious centerpiece for entertaining. Investing in high-quality appliances and thoughtful design details can turn an ordinary kitchen into a standout feature, attracting potential buyers who value culinary excellence and design sophistication.

Focusing on a top-tier kitchen experience can significantly increase your home's appeal, making it a hot commodity in a competitive market.

9. Craftsman Architecture

Homes with timeless architectural styles, particularly Craftsman, possess a unique charm and character that appeal immensely to a broad spectrum of buyers, as noted by the National Association. The Craftsman style, known for its attention to detail, quality construction, and natural materials, offers a warmth and authenticity that many find irresistible.

Such homes often command a higher selling price due to their aesthetic appeal and the quality of craftsmanship. The distinctive features of Craftsman architecture, including built-in cabinetry, exposed beams, and custom woodwork, can make all the difference in setting your property apart from more generic offerings on the market, attracting buyers who appreciate both style and substance.

10. Herringbone or Parquet Floors

Incorporating hardwood floors arranged in herringbone or parquet patterns can dramatically enhance the interior aesthetics of your home, as recognized by home builders and first-time homebuyers. These intricate flooring designs add a level of elegance and historical charm that is appealing to many buyers.

Beyond their beauty, these patterns can make spaces feel more dynamic and visually engaging, elevating the overall appeal of your home. Such design choices reflect a keen eye for detail and a commitment to quality, highly valued in the real estate market.

Opting for these sophisticated flooring options can make your property more desirable, potentially leading to higher offers from buyers captivated by the unique character and elegance of your home's interiors.

11. Free-standing Tub

As a real estate agent noted, adding a luxurious soaker tub to your bathroom can transform it into a serene, spa-like retreat, significantly enhancing the room's appeal. A free-standing tub becomes a focal point, offering aesthetic beauty and a promise of relaxation and indulgence.

This feature appeals to buyers looking for a home that serves as an escape from the hustle and bustle of daily life, offering a private oasis for relaxation. Including a soaker tub in your bathroom renovation can add considerable value to your home, making it more attractive to those who prioritize comfort and luxury in their living spaces.

12. Solar Panels

Installing solar panels is a significant upfront investment that pays dividends in the long term, offering substantial savings on electricity bills. Beyond the financial benefits, solar panels appeal to a growing demographic of environmentally conscious buyers who value sustainable living practices.

Homes equipped with solar energy systems can stand out in the real estate market for their eco-friendliness and the promise of reduced utility costs. This feature can significantly increase a property's attractiveness, potentially leading to a higher selling price and a quicker sale as buyers look to invest in homes that align with their values and offer long-term savings.

13. Coffered Ceilings

Integrating coffered ceilings into your home's design can significantly boost its aesthetic appeal and overall value. This architectural feature adds depth and dimension to rooms, creating an impression of luxury and attention to detail that is highly attractive to buyers.

Coffered ceilings can transform an otherwise plain space into elegance and sophistication, making it stand out in the property market. The added architectural interest can elevate your home's interior, appealing to those who appreciate distinctive design elements and are willing to pay a premium for homes that exhibit such craftsmanship and style.

14. Outdoor Fireplace

A well-designed outdoor fireplace can extend your living space into the outdoors, creating a cozy and inviting area perfect for entertaining or relaxing. This feature enhances the usability and enjoyment of outdoor living spaces, making them appealing across various climates.

An outdoor fireplace is a focal point for backyard gatherings, adding ambiance and warmth to make your home more desirable to buyers looking for an ideal indoor and outdoor living blend. Investing in an outdoor fireplace can distinguish your property from others, potentially attracting higher offers from buyers drawn to the lifestyle it promotes.

15. Carrara Marble

Despite its maintenance requirements, Carrara marble remains a luxurious material that can significantly enhance the aesthetic of kitchens and bathrooms. Its timeless elegance and natural beauty bring sophistication and brightness to spaces, appealing to buyers with an eye for quality and style.

Using Carrara marble in your home can signal a commitment to luxury and refined materials, making it more attractive to potential buyers who value design and want a touch of elegance in their living spaces. While the investment in Carrara marble may be higher, the appeal it adds to your home can justify the expense through increased interest and potentially higher selling prices.

16. Home Theater

Incorporating a professionally designed home theater into your property can set it apart, offering a unique entertainment option that many buyers find irresistible. A home theater adds a dimension of luxury and leisure to your home, appealing to families and individuals who value high-quality, in-home entertainment experiences.

This feature can be a decisive factor for buyers looking for homes offering something beyond standard living spaces. By providing a specialized area dedicated to entertainment, your home can attract a wider audience, potentially leading to quicker sales and offers above the asking price as buyers envision enjoying their favorite movies and shows in the comfort of their home theater.

17. Farmhouse Sink

Integrating a farmhouse sink into your kitchen merges aesthetics with functionality, attracting potential buyers with its deep basin and rustic yet sophisticated look. This feature streamlines kitchen tasks and combines traditional charm with modern convenience, making it popular among homeowners and designers.

Adding a farmhouse sink can significantly enhance your kitchen's appeal and your home's marketability. Thanks to its widespread appeal, this upgrade could lead to a quicker sale and a higher selling price." Modify text and insert keywords and bold them like real estate agent

Implementing High-Value Home Improvements

Implementing High-Value Home Improvements

Implementing high-value home improvements involves:

  • Gain insights on market-specific demands and prioritize improvements that align with current buyer preferences.
  • Focus on renovations with the best return on investment, particularly in kitchens and bathrooms, which are vital areas buyers evaluate.
  • Invest in features like solar panels or energy-efficient appliances that appeal to environmentally conscious buyers and offer long-term utility savings.
  • Simple exterior upgrades such as landscaping, a new front door, or fresh paint can significantly impact first impressions and attract more buyers.
  • Modern buyers value convenience and security, making smart thermostats, lighting, and security systems attractive additions.
  • Use professional staging to highlight your home's strengths, making it easier for buyers to imagine themselves living there and increasing the likelihood of selling over asking.

Boost Your Home's Appeal and Sell Faster with Virtual Restaging

Investing in crucial home features enhances your property's appeal and can significantly elevate its market value, often resulting in a sale price that surpasses expectations. Luxurious bathrooms, smart home technology, and functional living spaces, among others, are highly sought-after enhancements that resonate with today's buyers, offering comfort, convenience, and a touch of luxury.

By viewing your home through the eyes of potential buyers, you can identify which upgrades will make the most impact, making your property stand out in a competitive market. This strategic approach to home improvement encourages homeowners to prioritize investments that meet and exceed the asking price, ensuring a rewarding sale experience and a substantial return on investment.

To maximize your home's selling potential and attract offers faster, consider the cutting-edge solution of Virtual Restaging. This innovative tool allows buyers to envision your property's full potential through beautifully rendered images, showcasing your home in its best light and making it irresistible in today's competitive market.


What is the best-selling feature of a house?

The best-selling feature of a house often varies by market. Still, updated kitchens and bathrooms consistently rank high for their ability to enhance a home's appeal and functionality, making them highly desirable to potential buyers.

What features are most important to home buyers?

Most important to home buyers are modern kitchens, energy-efficient appliances, spacious and flexible living areas, and smart home technology, as these features combine practicality with the comfort and efficiency today's buyers seek.

What features should you consider when buying a house?

When buying a house, consider the location, layout, and size of the property, the condition of major systems (like plumbing and electrical), energy efficiency, and any additional amenities such as outdoor spaces or home offices that fit your lifestyle.

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