What is Virtual Staging?
This wouldn't be much of an "ultimate guide" if we didn't first start with the basics. But before we get to virtual staging, let's talk about staging. Staging refers to the positioning of decor items and furniture in an empty property to make it exude a sense of livability.
Realtors use staging to personalize a home according to their target market. Over the years, Realtors have realized staging increases the appeal of the listing, which usually results in faster sales and higher sale prices.
Sounds like a win-win, right? Well, it's not that simple. Traditional staging—buying or renting real furniture and setting it up in the property, is very costly in both time and money. Instead, many Realtors are now using virtual staging to give interested buyers a vision of their potential home.
Traditional Staging of Living Room
This problem is solved by staging the property virtually. So what is virtual staging? Virtual staging is a cost-effective alternative to physical staging that allows Realtors to take advantage of the latest advances in software and technology to add photorealistic furniture to their listing photos. But what exactly is virtual staging? Does it help sell a house? Are there any legal implications of staging a property virtually?
Virtual Staging of Bedroom
The best virtual staging companies are quite advanced and produce photorealistic results, resembling and enhancing the actual property. It's no surprise that digitally savvy Realtors are turning to virtual staging to generate more potential buyers and increase their profit margins.
The National Association of Realtors released a report that showed that 81% of people prefer staging because it helps them visualize the space as their potential home. However, in the cases where properties are not staged due to the high cost of furniture acquisition and rentals, virtual staging can be an excellent alternative at a fraction of the cost and effort.
As a real estate professional, you need to be familiar with the answers to all these questions before going forward with virtual staging. But don't worry, we've got you covered. After reading this guide, you'll know everything you need to take advantage of this real estate innovation.