Real Estate Marketing Tips
November 30, 2023

The Benefits of Home Staging by a Professional

5 min read

In today's real estate market, standing out is crucial. Whether you're a homeowner thinking of selling your property quickly or a real estate agent aiming to maximize the value of a listing, home staging can be an invaluable tool.

Home staging goes beyond cleaning and decluttering, conducted by professionals who keenly understand market trends and buyer preferences. 

What Is Home Staging?

Home staging is a marketing strategy that involves furnishing your home with carefully selected furniture, art, and décor. The goal is to enhance the visual appeal and captivate potential buyers.

The staging process creates an inviting atmosphere that impacts the selling process by showcasing strengths and allowing interested parties to envision themselves living there. A good home staging company can transform properties subtly yet effectively.

Their goal is not to deceive buyers or hide flaws but to enhance a space's beauty. Professional staging companies showcase the full potential of each room by using full furniture rentals and decor that potential buyers may not own.

This includes maximizing the use of awkward areas, selecting the perfect pieces for each space, and creating an inviting and a walk-through and efficient layout.

How Home Staging Works

Home staging is not simply about filling your home with fancy furniture. It is a purposeful marketing strategy with clear objectives to increase real estate prices.

Home staging is particularly suitable for home buyers who believe they can benefit from the following enhancements.

Home staging:

  • Enhance the appearance of your home with a clean and organized look.
  • Aim to create the illusion of spaciousness in different rooms.
  • Enhance the warm and inviting atmosphere of your home.
  • Utilizing every inch of space enhances functionality in every room and corner.
  • Transform your living space with a touch of modernity, enhanced by innovative and stylish furnishings.
  • Depersonalizing your home lets potential buyers visualize themselves in the space, fostering a stronger emotional connection.

Benefits of Home Staging by a Professional

1. Higher Selling Price

According to the Real Estate Staging Association, 63% of buyers are willing to pay more money for a move-in ready home. Home stagers help sellers attract better offers by presenting the property in its best state, with exquisite interior design.

Choosing the right Home Staging service can boost the value of your property by up to 20%. The best part? You don't have to break the bank.

Typically, investing just 1% of the property value can result in a 10% increase in perceived value. When you collaborate with a skilled home staging consultant, you're maximizing your return on investment.

2. Faster Sale

Consider home staging if your home has been on the market without attracting buyers. This strategic approach enhances house presentation and appeal, increasing the chances of attracting prospective buyers and expediting the selling process.

Professional home stagers have the remarkable ability to make your property stand out among others on the market. This enhanced desirability can result in a quicker sale, selling faster and at a higher price.

In fact, home staging has been known to accelerate the selling process up to 30 times faster than the competition, making the entire home-selling experience a breeze.

3. Impress Potential Buyers

Did you know that potential buyers make snap judgments about your home in just a matter of seconds? First impressions are crucial, so home staging is an excellent strategy to guarantee a positive and lasting impact on buyers.

With careful attention to detail and presentation, you can ensure that your property captivates and impresses even the most discerning buyers.

Home staging professionals possess the ability to beautifully decorate your home in line with the latest trends, leaving prospective buyers utterly captivated by your property. Rather than a lived-in space, your house will exude the charm of a stunning model home!

4. Enhanced Online Presence

In today's digital age, most home buyer agents initiate their home search online. To truly make a lasting shine amidst the fierce online competition, it is crucial to feature high-quality photographs showcasing a professionally staged home.

The enhanced appeal of such visuals empty space home often leads to increased showings and, ultimately, faster sales.

5. Stand Out in the Market

A professional stager has the expertise to make your home shine and stand out from the competition. With their experience, they can skillfully arrange your residence to optimize lighting, creating natural light and a warm and inviting atmosphere.

By strategically arranging furniture, they can make the illusion of more space, enhancing the overall charm of your home. When executed by a professional, these thoughtful actions and attention to detail undoubtedly result in a faster sale and a higher value for your home.

6. Understand the Floor Plan

Many homeowners believe that emptying rooms helps buyers understand the space better. However, staging a home enhances their ability to envision their own furniture and allows real estate professionals to assess if it suits their clients' needs.

For instance, when your home is staged, potential buyers can easily envision whether the master bedroom can comfortably accommodate a king-sized or queen-sized bed. Similarly, they can assess if all the dining rooms are better suited for a table with six or eight seats and what kind of family photos they will put on the vacant wall.

Home staged facilitates a deeper understanding of your home's layout, empowering buyers to determine if it aligns with their preferences and needs.

7. Highlight the Good Features

If you've been residing in your house for a number of extended periods of years, it can be challenging to identify the standout features and the areas that may need to be more appealing. However, by partnering with a skilled home stager, they possess the expertise to accentuate the best aspects and downplay any shortcomings, ensuring your property captivates potential buyers in a positive way on the market.

8. Make Your Home Aspirational

Homebuyers seek not merely to purchase any property; they yearn for their dream home! It is vital to foster an emotional bond between buyers and your house, allowing buyers to imagine the space as their own.

Achieving this aspirational sentiment in potential buyers can be accomplished through carefully curated colour combinations, thoughtful furniture arrangements, and captivating finishing touches. In addition to arranging furniture, a professional home stager can offer tips on captivating buyers' senses during showings.

While staging makes enhances visual appeal, you can leverage other senses to make your home more enticing. For instance, fill your home with the aroma of freshly baked cookies or play soft, uplifting music to create a warm ambience as visitors enter. 

9. Show Creative Ways to Use Extra Space

As previously mentioned, homeowners often need help envisioning empty rooms' potential, particularly when those spaces can be repurposed for various needs. The home stage plays a vital role in helping homebuyers visualize how they can utilize different areas within their future home, to fulfil their own unique requirements.

A skilled home staging professional can transform an underutilized room into a captivating playroom for families. They can also repurpose a countertop into a charming coffee or wine bar.

This feature can entice potential buyers who enjoy hosting and entertaining loved ones.

Why Hire a Professional Home Stager?

Regarding staged homes, it's important to remember that professional expertise can make all the difference. Standing out is key, and relying on a Professional Home Stager ensures both experience and objectivity.

Avoid personal biases and emotional preferences by seeking professional assistance. Your personal items or personal preferences may not align with the market's preferences regarding colours, materials, furniture, and accessories.

This can lead to poorly staged work that is ineffective and a waste of time and money.

Things to Consider When Choosing a Professional Home Stager

When considering staging your own home, evaluating the design skills, time, and energy it will demand is essential. Be honest with yourself about whether you can take on the task independently.

While professional home staging companies offer expertise and inventory, some prefer to design their home layout and use their existing furniture personally. Moreover, you have the option of enlisting the assistance of your real estate agent to stage your home, although it is outside their purview.

Your real estate agents are driven to sell your home swiftly. For the highest and best price possible, they may offer recommendations based on successful strategies observed in other listings. In contrast to certain professions, staging does not have an official licensing entity or a licensing exam.

As a result, almost anyone can claim to be a stager. The most effective approach is to seek referrals from sellers who have successfully used a particular stager or consult with your broker to find a reputable stager.

A competent broker will have valuable connections to reliable stagers.

Bottom Line

Home staging by a professional is an excellent procedure to showcase the value of various rooms in your home and allow potential buyers to visualize themselves living there. However, it can be both costly and time-consuming.

That's why virtual staging is a great choice. It allows you to transform your home without physical alterations and is a cost-effective alternative to traditional staging.

Are you looking for a virtual professional home stager? Feel free to reach out to us for help.

Enhance your home's appeal and captivate prospective buyers with the magic of professional home staging. Experience the "wow" factor through virtual restaging, leaving a lasting impression that will make your property stand out from the competition. 

Invest wisely to maximize your chances of a successful sale. By working with professional home stagers, sellers can ensure that their property will catch the eye of potential buyers. 

So get started today to experience the difference that professional home staging can make!

Start generating more leads and closing more deals. Faster.