Real Estate Marketing Tips
December 4, 2022

What is Home Staging and How Does it Work?

7 min read

If you're like most people, you probably think of home staging as a way to prepare your home for sale. And while that is one common use for it, there are actually many other ways staging can be useful.

In this article, we will discuss what home staging is and how it works. We'll also talk about some of the benefits of staging your home.

Keep reading to learn more about this helpful process.

What Exactly is Home Staging?

Have you ever walked into a model home and wondered how they made it look so perfect? The secret is in the staging!

Home staging is the process of preparing a house for sale. This usually involves making cosmetic improvements to the property, such as decluttering, deep cleaning, and minor repairs.

Home Staging Example

Home staging aims to make the house more appealing to potential buyers in hopes of selling it more quickly and for a higher home's selling price. Sometimes, a professional home stager may make furniture arrangements or offer design advice to help highlight the property's best features, such as the master bedroom or kitchen.

While not all houses need to be staged before being put on the market, it can be especially beneficial for outdated properties or in need of repair. In addition, staging can help give the house a "fresh start," making it more appealing to prospective buyers.

Investing in some home staging services. It could make all the difference in how quickly your house sells!

How Does Home Staging Work?

Home staging typically involves a few different steps. First, the stager will come in to assess the home, taking note of any major repairs or upgrades that might be needed.

Once this is done, they'll work with the homeowner to de-clutter and depersonalize the space so that buyers can focus on the home's features and not be distracted by personal items such as family photos and personal photos. The stager will then add a neutral palette of paint, accessories, and furniture to create a cohesive design throughout the home.

Home Staging Example

This is done to ensure that the home appears larger and more inviting. Additionally, it will create a lasting impression on potential buyers, which is essential when trying to sell a home quickly and for top dollar.

Finally, the stager will use the furniture and accessories strategically throughout the home to create balanced spaces that feel comfortable and inviting. This includes creating conversation areas and focusing on key focal points to draw the eye.

What are Your Home Staging Options?

Real Estate Agent

Many real estate agents believe that staging a home before listing it for sale can help to increase its value. As a result, they often offer advice and assistance to their clients in the process of cleaning up and staging the house.

While some agents may offer suggestions on how homeowners can stage their homes themselves, other agents will actively participate. They might even have a supply of decorative items such as throw pillows and more they can lend you to freshen up the place.

Ultimately, the decision of whether or not to stage a home is up to the homeowner. However, if you are trying to sell your home, it is definitely worth considering enlisting the help of a real estate agent who specializes in staging homes.

DIY Home Staging

Some homeowners skip the real estate agent and do all the home staging themselves. This can be a cost-effective option as long as you have the time and resources to put into it.

When tackling DIY home staging helps to create a plan of attack. For example, what areas should you focus on redecorating or refreshing? What items can you easily and inexpensively acquire or rent to make a room look better? What colors should be used to convey the desired feeling of each space?

The goal of DIY home staging is not necessary to create a new, modern-looking home. Instead, its purpose is to help potential buyers see how they could use each room in the house and envision themselves living there.

Expert Professional Stagers

If you decide that you need a little more help, or if your budget allows it, you may want to hire an expert professional stager. Home staging professionals often have the right tools and knowledge to ensure your home looks its best when potential buyers come for a viewing.

These professionals can suggest things like painting walls a neutral color, rearranging furniture to make a room look larger and brighter, and adding decorative touches like artwork or plants. They may also be able to suggest improvements that could increase the value of your home, such as replacing outdated fixtures or upgrading décor.

No matter how you choose to go about staging your home, the goal is still the same: to help buyers see the potential of your home and appreciate its value.

Virtual Staging

Virtual staging is the process of using digital editing techniques to enhance the appearance of a room. This can include adding or removing furniture, changing the wall color, and even expanding the space.

Virtual Staging Example

Virtual staging is often used to sell houses that are currently on the market, as it can help make the property more appealing to potential buyers. It can also be used to help renters visualize how a space could be transformed, making it more likely that they will choose to rent the property.

In either case, virtual staging can be a powerful tool for increasing the appeal of a home.

Is Home Staging Worth it?

When it comes time to sell your home, you want to ensure that it is presented in the best possible light. One way to do this is through home staging, which involves carefully arranging furniture and décor to highlight the features of your home.

While home staging can be effective, it can also be expensive and time-consuming. Fortunately, there is a more affordable and convenient option: Virtual Restaging.

Why Choose Virtual Staging?

Virtual staging allows you to digitally “stage” your home using computer-generated images. This means you can make changes without moving furniture or physically changing your home.

Bedroom Virtual Staging

Best of all, virtual staging is typically much more affordable than traditional home staging. So if you’re looking for a cost-effective way to make your home look its best, virtual restaging is definitely worth considering. Let's take a look at how it works.

How Does Virtual Staging Work?

Virtual restaging is a process where a professional designer uses computer software to digitally "furnish" and decorate a room. This can be used to update the look of a room, make it more appealing, or change the furniture to fit a different style.

Once the images are complete, you can showcase them to potential buyers online or in print. This gives them a better understanding of what your home looks like and how it could be used.

Virtual staging is much cheaper than traditional staging and can be done quickly and easily. Plus, there's no need to move furniture around or make any changes to your home.

If you're interested in giving your home a fresh look, contact a professional designer today to see how virtual staging can help! Let's take a look at its benefits.

The Benefits of Virtual Staging 

Home staging has a number of benefits for homeowners, including:

Virtual staging can help a home sell faster.

When selling a home, time is of the essence. The longer a home sits on the market, the more likely it is to sell at a discount.

This is where home staging comes in. A professional stager can help make it more appealing to potential buyers by making small changes to how a home is furnished and decorated.

According to the National Association of Realtors, a staged home is more likely to sell quickly and at or near the asking price. In today's competitive housing market, staging has become an important tool for sellers who want to maximize their chances of success.

Virtual staging can help a home sell for more money.

Home staging can be a great way to increase the value of a property and make it more likely to sell quickly. In many cases, staging can help sellers get a higher price for their homes.

In a competitive market, home staging can give sellers a crucial advantage. When done correctly, staging can be a powerful tool for helping sellers achieve their goals.

Virtual Staging Kitchen & Dining Area

Home staging is not just about making cosmetic changes but also about understanding what buyers are looking for and highlighting the property's best features. 

Virtual staging can make a home easier to show.

Buyers are more likely to tour a home if it looks attractive and well-maintained, and home staging can help sellers achieve this goal. In addition, staging can make a home easier to show, as potential buyers are drawn to a home when they can easily envision living there.

Don't forget to turn on all the lights when showing your home, and open blinds, curtains, and shutters to let in as much natural light as possible.

Virtual staging can make a home look neater and cleaner.

Buyers are more likely to be interested in a home that looks neat and clean. Home staging can help make this goal easier to achieve, as professional stagers know how to properly arrange furniture and décor so that it looks its best.

Virtual staging can help a potential buyer imagine living in the home.

A professional stager will take into account the specific needs of each property and its potential buyer pool and then work to create an atmosphere that will appeal to those buyers. In many cases, this means creating a warm, inviting space that feels like home.

Virtual Staging Home Office

After all, one of the key benefits of home staging is that it can help potential buyers visualize themselves living in the property. By carefully choosing furniture and décor, a professional stager can create a feeling that resonates with potential buyers.

As a result, staging can be a powerful tool in the selling process.

Virtual staging highlights features

Home staging can also be used to highlight the unique features of a property. By emphasizing these features, stagers can draw potential buyers' attention to the best aspects of a home and help them make an informed decision.

By understanding the needs of its target audience and emphasizing key features, a professional stager can help sellers get the maximum return on their investment.

Final Thoughts

Home staging is a great way to help potential buyers see the value in your home and envision themselves living there. However, it can be expensive and time-consuming.

That’s why virtual staging is such a great option. It allows you to make changes to your home without making any physical changes, and it’s much more affordable than traditional home staging.

So if you want to make sure your home looks its best when potential buyers come to take a look, virtual restaging is definitely worth considering.

Need help with virtual home staging? Visit Reach out to us.

By working with a professional stager, sellers can ensure that their property stands out in the crowd. So get started today to experience the difference that professional home staging can make!

Start generating more leads and closing more deals. Faster.