Real Estate Marketing Tips
April 4, 2024

8 Essential Real Estate AI Tools Every Realtor Needs

7 min read

The real estate industry is experiencing a significant transformation driven by integrating artificial intelligence (AI), improving realtors' efficiency and effectiveness. This article explores the importance of AI tools in staying competitive.

It outlines essential tools reshaping the industry, from AI-powered CRM systems to predictive analytics for lead generation, offering insights for realtors seeking to enhance their practices.

The Rise of AI in Real Estate

Artificial intelligence (AI) has profoundly transformed the real estate sector, evolving from basic analytics to sophisticated systems that forecast trends, personalize interactions, and enable virtual property staging. This evolution is part of the wider digital and smart technology integration across sectors.

AI tools boost efficiency, enhance decision-making, and offer personalized client experiences by automating tasks, accurately pricing properties, and predicting market shifts, leading to more transactions and saving time. The role of AI in real estate is set to expand, with future developments expected to bring advanced predictive analytics, improved virtual reality viewings, and more intuitive AI customer service, further revolutionizing real estate and cementing AI's essential role for contemporary realtors, including those in commercial real estate.

These advancements highlight the increasing importance of an AI tool and real estate tools powered by AI in transforming how properties are marketed, sold, and managed.

8 Essential AI Tools for Every Realtor

8 Essential AI Tools for Every Realtor

1. AI-Powered CRM Systems

AI-driven CRM systems mark a transformative era in real estate. They optimize client interactions and management through advanced AI. These platforms allow realtors to focus more on sales and less on admin work, automating tasks like lead scoring and personalizing communications.

Salesforce and Zoho CRM stand out for their distinct benefits, suited to various business needs and embody the efficiency and precision AI brings to customer relations.


  • Features: Known for its robust ecosystem, Salesforce provides extensive customization options and a wide array of integrations, making it suitable for real estate businesses of all sizes. Its AI component, Einstein, delivers predictive insights, automates tasks, and personalizes customer interactions.
  • Pros: Highly scalable; extensive integration capabilities; deep analytics and insights.
  • Cons: This may involve a steep learning curve; higher costs might be a barrier for smaller teams.
  • Cost: Pricing varies based on the subscription model, with plans to accommodate various business sizes and needs.

Zoho CRM:

  • Features: Zoho CRM is celebrated for its user-friendly interface and affordability. It provides a comprehensive suite of tools to understand better client preferences and behavior, including sales automation, marketing automation, and AI-powered analytics.
  • Pros: User-friendly; cost-effective for small to medium businesses; good customization options.
  • Cons: More advanced features and integrations may be needed in more expensive platforms.
  • Cost: Offers a range of pricing tiers, including a free version for tiny teams, making it accessible to a broad audience.

2. Virtual Staging Software

In today's digital-first real estate market, virtual staging software plays a vital role in showcasing properties' potential attractively. These digital tools allow for the furnishing and decorating spaces, offering potential buyers a compelling visual of a property's possibilities.

Innovators like RoOomy and Virtual Stager lead by creating realistic, detailed visualizations that engage buyers' imaginations and set properties apart.


  • Features: It specializes in turning 2D photos into 3D staged models, and RoOomy allows for a high degree of flexibility in how properties are presented. It's beneficial for showing the potential of unfurnished or under-furnished properties.
  • Pros: High-quality 3D visualizations; flexible design options; can enhance engagement with listings.
  • Cons: Maximizing the tool's capabilities may require a certain level of technical proficiency.
  • Cost: Pricing can vary depending on the scope and complexity of the staging project, and custom quotes are provided based on specific needs.

Virtual Stager:

  • Features: This platform offers a wide selection of furniture and decor options, enabling users to tailor the staging to match various styles and preferences. Its intuitive interface makes it accessible for realtors to create appealing spaces without needing professional design skills.
  • Pros: Extensive library of furnishings and decor; customizable to fit different property styles; user-friendly.
  • Cons: The realism of staged images can vary depending on the selections and layout choices.
  • Cost: Virtual Stager provides flexible pricing options, including per-room rates, making it adaptable for small and large projects.

3. Automated Valuation Models (AVM)

Automated Valuation Models (AVM) are crucial for quick, data-driven property valuations in real estate. Leveraging AI, AVMs sift through extensive data, considering factors like location, size, and market sales to produce precise valuations.

Zillow's Zestimate and CoreLogic's ePropertyWatch lead this innovation, providing realtors with crucial tools for efficiently assessing property values.

Zillow's Zestimate:

  • Features: Zestimate is renowned for its extensive property database and the ability to provide instant valuation estimates. It updates its valuations daily, reflecting the latest market trends and data inputs.
  • Pros: High accessibility and user-friendly interface; extensive database; updates frequently for current market reflection.
  • Cons: Estimates can occasionally deviate from actual market values due to data lag or lack of regional market nuances.
  • Utility: Ideal for quick estimations, setting initial pricing, and engaging potential sellers with instant valuation tools.

CoreLogic's ePropertyWatch:

  • Features: ePropertyWatch delivers comprehensive property reports, including valuation, trend analysis, and market forecasts. It's designed to help realtors provide clients with a detailed view of their property's potential over time.
  • Pros: Offers detailed reports beyond simple valuation; includes trend analysis and market forecasts; functional for long-term planning and investment analysis.
  • Cons: The depth of information may be more than is needed for some transactions, potentially overwhelming clients.
  • Utility: Best suited for detailed market analysis and aiding clients in understanding long-term property value trends.

4. Chatbots for Customer Service

In the dynamic real estate market, AI chatbots like Structurely and ManyChat revolutionize customer service for real estate agents, providing 24/7 engagement without constant human intervention. Capable of managing tasks such as answering questions, scheduling viewings, and lead qualification, these chatbots keep potential buyers engaged and informed, enhancing the property buying experience.


  • Features: Structurely's AI chatbot specializes in engaging leads with human-like interactions. It can conduct nuanced conversations that effectively capture lead information and answer complex queries.
  • Pros: It offers a highly personalized communication experience, integrates with various messaging platforms, and can handle multiple queries with a semblance of human touch.
  • Cons: While advanced, it may occasionally require human intervention for highly specific or nuanced inquiries.
  • Utility: Best suited for real estate agencies looking to automate lead engagement and preliminary inquiry handling without compromising the quality of interaction.


  • Features: ManyChat focuses on simplicity and integration, allowing realtors to build chatbots that work across social media platforms. It excels in gathering initial client data and streamlining the lead qualification process.
  • Pros: It is easy to set up and customize, has broad platform compatibility, and is ideal for engaging clients across social media channels.
  • Cons: It may not offer the depth of conversation as more sophisticated AI systems are best used for initial engagement rather than in-depth discussions.
  • Utility: This option is perfect for realtors who want to expand their digital presence and capture leads through social media with minimal setup complexity.

5. Predictive Analytics for Lead Generation

Predictive analytics tools are revolutionizing real estate by providing a data-driven method to spot market trends, discover opportunities, and capture leads precisely. These tools analyze extensive datasets to deliver insights that give real estate professionals a competitive edge and significantly enhance lead generation strategies.


This tool recognizes potential sellers by analyzing various factors, including market conditions, property specifics, and consumer behavior patterns. SmartZip's predictive models allow real estate agents to target their marketing efforts more effectively, reaching homeowners showing signs of readiness to sell.

CINC (Commissions Inc.)

CINC is a comprehensive solution that forecasts likely leads and facilitates their progression through the sales funnel. It supports realtors in nurturing leads with personalized engagement strategies until they are prepared to take action, enhancing the overall lead management process.

This platform stands out among AI real estate tools for its ability to streamline the conversion of leads into actual sales, proving indispensable for real estate marketing efforts.

Key Features and Benefits:
  • Market Trend Prediction: Both platforms utilize advanced algorithms to forecast shifts in the real estate market, enabling agents to adjust their strategies proactively.
  • Targeted Marketing Campaigns: By identifying the most promising leads, agents can tailor their outreach, ensuring their marketing dollars are spent on the prospects most likely to convert.
  • Efficient Resource Allocation: Insights from predictive analytics allow for the optimal distribution of resources, whether time, effort, or marketing budgets, towards activities that yield the highest return.
  • Personalized Customer Outreach: Leveraging data on potential clients' preferences and behaviors enables a more customized approach, significantly enhancing engagement and conversion rates.

6. Social Media Management Tools

In the competitive realm of real estate, social media management is pivotal for engaging potential clients. AI-powered tools such as Buffer and Hootsuite streamline social media account management, ensuring content reaches the right audience optimally and enhancing realtors' online presence and engagement.


  • Features: Buffer is a paragon of simplicity and efficacy, meticulously designed to assist real estate agents in orchestrating social media posts. It presents an arsenal of tools for strategic content scheduling, performance metrics analysis, and engagement with prospective buyers across myriad social media platforms. Its cutting-edge AI capabilities are adept at predicting optimal posting times, thereby maximizing audience engagement.
  • Pros: User-friendly interface; efficient post-scheduling and analytics; supports various social platforms.
  • Cons: Advanced analytics and features may require a premium subscription.
  • Utility: Ideal for realtors who need an intuitive platform for managing a consistent and effective social media strategy across various channels.


  • Features: Hootsuite provides a comprehensive suite for social media management, including content scheduling, performance analytics, and team collaboration tools. Its strength lies in its ability to monitor multiple social media activity streams and its extensive integration with various platforms.
  • Pros: It is a comprehensive platform with robust tracking and analytics, supports a wide range of social networks, and is helpful for teams.
  • Cons: It can be overwhelming for beginners due to its extensive features and options.
  • Utility: Best suited for more prominent real estate agencies or teams that require collaborative features and detailed analytics to drive their social media strategy.

7. Real Estate Investment Analysis Software

AI-powered real estate investment analysis software, like Mashvisor and PropStream, transforms investment strategy with data-driven insights. These platforms use AI to analyze market trends, predict rental incomes, and assess property values accurately, giving realtors in investment and commercial sectors a significant advantage.


  • Features: Mashvisor turns months of research into minutes, providing instant analytics on rental properties across various markets. It offers insights into rental income, occupancy rates, and investment returns, facilitating quick and informed decision-making.
  • Pros: It saves time with quick analytics, has a user-friendly interface, and provides a comprehensive overview of potential investment properties.
  • Cons: Data accuracy can vary depending on the source and market; subscription cost may be a consideration for some users.
  • Utility: Ideal for realtors and investors seeking immediate insights into the rental market's potential, enabling swift assessment of multiple properties.


  • Features: PropStream offers robust tools for detailed market analysis, lead generation, and marketing solutions tailored to the real estate investment sector. It excels in providing deep dives into market trends, comparables, and investment opportunities, backed by a vast database of property information.
  • Pros: Comprehensive data analysis tools; extensive property database; tailored marketing and lead generation features.
  • Cons: The breadth of features may come with a steep learning curve; pricing aligns with the comprehensive nature of the service.
  • Utility: Best suited for realtors and investors looking for an all-encompassing platform to guide investment strategies, from analysis to execution.

8. Property Management AI Solutions

AI-driven solutions like Buildium and AppFolio transform rental property management for commercial real estate investors by automating tenant screening, lease management, maintenance coordination, and payment processing tasks. These platforms enhance efficiency and tenant satisfaction, positioning realtors for success in the dynamic property management landscape.


  • Features: Buildium offers various property management functionalities, including online rent payments, maintenance request tracking, and automated tenant screening. Its AI capabilities ensure efficient management workflows and data-driven decision-making.
  • Pros: Enhances efficiency with automation; simplifies tenant communication; integrates financial management tools.
  • Cons: The comprehensive nature of the platform might come with a learning curve; pricing may be a consideration for smaller portfolios.
  • Utility: Ideal for property managers seeking an all-in-one solution to automate and optimize the myriad tasks associated with managing rental properties.


  • Features: AppFolio provides a robust property management solution tailored to modern needs, with features that include AI-driven insights for pricing optimization, mobile capabilities for on-the-go management, and tools for marketing rental properties effectively.
  • Pros: Offers a mobile-first approach, dynamic pricing insights, and extensive marketing tools.
  • Cons: The pricing structure is designed for more extensive portfolios, which might not be ideal for smaller property managers.
  • Utility: Best suited for mid to large-scale property managers and real estate firms looking for a scalable, comprehensive management solution that leverages the latest AI technology.

Implementing AI Tools in Your Real Estate Practice

Implementing AI Tools in Your Real Estate Practice

Integrating AI tools into your real estate practice involves a strategic, step-by-step approach to ensure alignment with your business objectives, seamless adoption, and ongoing effectiveness. Here's how to navigate this process:

  • Assess business needs to select tailored AI tools.
  • Choose compatible AI solutions for maximum benefit.
  • Train your team for effective tool utilization.
  • Monitor AI impact and adjust as needed.
  • Iterate and innovate for ongoing success.

Embrace AI for Real Estate Success With Virtual Restaging

Integrating AI tools in the real estate industry is not merely a trend but a fundamental shift in real estate companies' operations and client service. These technologies offer numerous benefits, from AI-powered CRM systems to predictive analytics for lead generation, enhancing efficiency, client engagement, and decision-making.

Embracing AI can propel a realtor's practice into the future, making now the perfect time to explore and adopt these innovations. Remember, the future of real estate lies in technology, and virtual staging is just the beginning.

Engage with AI to transform your real estate business today, and consider utilizing virtual restaging for AI-powered virtual staging.


What form of AI is most commonly used in real estate?

AI in real estate is commonly manifested through AI-driven CRM systems and AI-driven systems for lead generation, focusing on automating tasks, analyzing data for personalized experiences, and optimizing sales efforts.

What is the best AI to write real estate listings?

Saleswise stands out for crafting property listings with its user-friendly interface. It provides listing description copy, AI-generated emails, and an AI remodel capability, all bolstered by access to live market data.

How do we use AI for real estate lead generation?

AI analyzes data like website visits and digital ads to identify potential leads in real estate lead generation. Platforms such as Zillow's Premium Broker Flex use AI to prequalify leads accurately, improving conversion rates and sales performance.

Start generating more leads and closing more deals. Faster.