Real Estate Marketing Tips
November 30, 2023

How to Choose a Virtual Staging Company

3 min read

In today's digital-driven real estate market, virtual staging has become a pivotal tool for enhancing property appeal. With various virtual staging companies vying for attention, how can sellers and agents discern the best-fit offer of virtual staging for their needs?

This comprehensive guide delves into the intricacies of virtual staging and real estate photography, providing insights to make informed decisions and maximize property potential.

What is a Virtual Staging Company?

At its core, a virtual staging company provides only virtual furniture and staging services, leveraging software to digitally furnish and decorate a property. This differs from traditional home staging, where real furniture and decor are physically placed in a home.

The main aim of most virtual staging companies is to make properties more appealing to potential buyers. They utilize virtual staging software to create compelling visuals that make it easier for potential buyers to visualize a space.

How to Choose a Virtual Staging Company?

How to Choose a Virtual Staging Company? - Virtual Restaging

When selecting the best virtual staging companies, it's crucial to consider the following:

1. Portfolio

Examine their past work. This will give you an idea of the quality of their virtual staging services. For instance, when first examining portfolios and real estate listings, Jane, a real estate agent, searched for a virtual staging company.

Company A showcased a modern urban apartment that looked too artificial, while Company B had a suburban home that looked almost lifelike in its staging. Jane opted for Company B based on the realism in their portfolio.

2. Reputation

Read reviews and feedback from real estate agents and other clients who've used their services. For instance, Robert, keen on selling his ancestral home, looked up reviews for the best virtual home staging and staging services.

He noticed Company X had mixed reviews with some complaints about slow response times. On the other hand, Company Y had glowing testimonials from both real estate agents and homeowners about their exemplary service, so Robert chose Company Y.

3. Software Used

Not all virtual staging software is created equal. The software they use can dictate the quality and realism of the final product.

For instance, a budding real estate developer, Emily, knew that not all staging software is equal. While interviewing potential companies, she asked about the software they used. One company mentioned an essential software she'd heard had limitations.

Another mentioned they used a premium software known for its advanced features and realism. Emily chose the latter.

4. Turnaround Time

How quickly they can virtually stage properties is essential, especially if you have tight deadlines. For instance, Lucas had a property that he wanted to list soon. He needed a staging company that could work fast.

Company D promised a 5-day turnaround, while Company E pledged to just two days. For Lucas, time was of the essence, so he went with Company E.

5. Price

While the cheapest isn't always the best, ensure their pricing aligns with your budget and the value they provide. For instance, Natasha had a limited budget for staging her condo. Company G offered a lower price but with fewer revisions, while Company H, though slightly pricier, offered unlimited revisions and additional services.

Weighing the value, Natasha decided Company H was worth the extra investment.

6. Customization

An excellent virtual staging company will allow you to customize the design of physical staging to suit your property's style and target audience. For instance, Ahmed was selling a unique, vintage home.

He needed a professional staging and company that could match its charm. When he approached two companies, one offered a standard package with generic modern furniture, while the other was willing to curate a custom vintage look for his home.

Ahmed went with the company offering customization to match his property's vibe.

7. Customer Service

This pertains to how a company interacts with its customers, including responsiveness, communication quality, and the overall support they offer throughout the virtual staging process. For instance, after having a bad experience with a company's poor communication, Maria wanted to ensure her chosen staging company was responsive.

She sent emails to several firms to test their responsiveness. Company J replied after several days, while Company K responded with a detailed, friendly response within a few hours. Valuing swift communication, Maria chose Company K.

8. Experience with Specific Property Types

Refers to a virtual staging company's expertise and track record in staging specific properties, whether luxury estates, suburban homes, urban apartments, or other unique spaces. For instance, Rahul sold a luxury penthouse requiring a distinctive aesthetic touch.

Company L had primarily staged average suburban homes, while Company M had a portfolio showcasing various upscale properties, including penthouses similar to Rahul's. Recognizing the value of niche experience, Rahul went with Company M.

9. Technology and Innovations

This concerns the technological tools and advanced features a virtual staging company employs. The most innovative companies might offer services like virtual walkthroughs, augmented reality, or VR experiences.

For instance, Lillian, always on the cutting edge, wanted a company that utilized the latest technology. While most companies provided standard virtual tours and staging, Company N also offered virtual walkthroughs using VR (Virtual Reality) technology.

Seeing the potential of offering an immersive experience to attract potential buyers, Lillian picked Company N.

10. Flexibility in Revisions

The willingness and policy of a company regarding changes or edits to the digitally staged images is, so some companies may limit the number of revisions, while others might offer unlimited adjustments until the client is satisfied.

For instance, Alex had a particular vision in mind and knew he'd want changes made after seeing initial staging drafts. Company O offered only one round of revisions in their package, while Company P had multiple rounds without additional costs.

Preferring the freedom to make adjustments, Alex chose Company P.

11. Realistic Representation

Refers to how authentically a virtual staging company can depict a space. The best virtual renovation companies provide staging that closely mirrors a room's appearance when traditionally staged, avoiding overly enhanced or unrealistic images.

For instance, Sophia was wary of virtual staging that made properties look too polished, leading to potential buyer disappointment during physical viewings. She reviewed before-and-after photos of several companies.

Company Q's images seemed overly brightened and unrealistic, while Company R showcased well-lit yet realistic transformations. Prioritizing authenticity, Sophia opted for Company R.

12. Recommendations from Peers

The endorsements or referrals a virtual staging company receives from industry professionals, colleagues, or others in the real estate sector. Recommendations often speak volumes about a company's reputation and reliability.

Is Virtual Staging Worth It?

Is Virtual Staging Worth It? - Virtual Restaging

In today's digital-driven real estate landscape, the rise of virtually staging properties underscores the industry's dynamic shift. As more virtual home staging companies surface, they offer a suite of services that range from virtual staging services to virtual landscaping and advanced photo editing services.

These services enhance property visuals and strategically position them at the forefront of potential buyers' online searches. The allure of a virtually staged property isn't merely its enhanced appeal but the transformative vision of interior design it offers to viewers, allowing them to imagine inhabiting the space.

On the practical side, opting for virtual home staging services is often more cost-efficient than traditional staging, eliminating the need for physical furniture rentals or professional home stagers themselves. Beyond mere staging, the photo editing services employed can reimagine spaces in myriad styles, from minimalist modern to bohemian chic, ensuring each property reaches its broadest potential audience.

This adaptability and economic advantage make it evident why a virtual staging service is increasingly becoming the first choice for savvy real estate professionals and sellers.

Collaborate With Virtual Restaging, Your Best Virtual Staging Company

In an increasingly digital age, virtual staging services are invaluable for real estate agents and homeowners. By selecting the right virtual staging company, you ensure that your property is presented in its best light, enhancing its appeal to potential buyers.

At Virtual Restaging, we pride ourselves on delivering top-notch virtual staging solutions. Our team of experienced virtual stagers understands the nuances of commercial real estate and the expectations of modern buyers.

Partner with us, and let's bring your property visions to life.


Can I do virtual staging myself?

Yes, with the right virtual staging software, you can. However, the learning curve can be steep, and results might not be as professional as those from a dedicated virtual stager.

Is virtual staging effective?

Absolutely! Virtual staging services provide a visual context, making it easier for buyers to imagine themselves in a space. Many real estate agents report increased interest in virtually staged properties.

What are the disadvantages of virtual staging?

While virtual staging is convenient, it may set unrealistic expectations. A virtually staged home might look different in person, leading to buyer disappointment.

What is the number one reason for using virtual staging to help sell a home?

The primary reason is to enhance online listings. Since many prospective home buyers will start their home search online, having beautifully staged photos can make a listing stand out.

What is the difference between real staging and virtual staging?

Real staging involves physically placing furniture and decor in a home or staged photo, while virtual staging digitally inserts furniture and decor into property photos.

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