Real Estate Marketing Tips
November 30, 2023

Choosing The Best Feature Wall For Real Estate

5 min read

Feature walls have become a popular hot trend in real estate, offering a unique and eye-catching element to enhance the overall aesthetics of a property. As homeowners and interior designers continually seek creative and fun ways to personalize living spaces, feature walls have emerged as a versatile and stylish option for adding visual interest and depth to a room or single wall.

As the real estate market embellishes more competitively, incorporating thoughtful design elements such as feature walls can elevate a property's value and help it stand out. By carefully selecting suitable materials, color schemes, and design concepts, homeowners can create a memorable and inviting space that enhances the property's aesthetic appeal and contributes to its overall marketability and potential for long-term value.

What Is Feature Wall?

A feature wall, also known as an accent wall or hallway, is a wall within a room distinctly different from the others. They were designed to draw the eye and create a focal point in the space.

Feature walls can take many forms — they can be painted boldly, adorned with striking wallpaper, embellished with architectural elements, or even covered in textured materials like wood, brick, or stone.

Types of Feature Walls That Add Value to a Property

Painted Feature Wall

The simplest and most cost-effective way to create a feature wall or accent wall in a small space is by using paint. A wall painted with a bold, contrasting color can instantly transform a room or one wall, the idea of a painted wall makes it more appealing and memorable.

It should ideally tie in with the overall color scheme of the house and complement the furniture on just one wall and other elements in the room however, the color choice is critical. A well-chosen painted accent wall can enhance the perception of the property, making it more appealing to prospective buyers or tenants.

Wallpapered Feature Wall

Wallpaper is another popular choice for feature walls, you can choose either modern or traditional wallpaper. It can introduce patterns, textures, and colors that are difficult to achieve with paint.

The suitable wallpaper can also add interest and a touch of luxury to a room, potentially increasing the property's perceived value. From subtle, textured designs to bold, dramatic patterns, wallpaper can be tailored to suit any style and audience.

Textured Feature Wall

Using materials such as brick, wood, stone, or even 3D wall panels, textured feature walls can create a depth of interest and add texture that flat paint or wallpaper can't achieve. Such walls can add a sense of luxury and uniqueness to a property, enhancing its value.

However, these walls must be planned and executed carefully, as they are more permanent and require a higher investment than painted or wallpapered walls.

Tiled Feature Wall

A feature wall using tiles in bathrooms and kitchens can significantly impact. Unique tile patterns or high-end materials can transform these functional spaces into statement areas, adding significant value to the property.

Whether a mosaic design in the bathroom or a copper-toned backsplash pattern in the kitchen, a tiled feature wall can be a powerful selling point.

Wall Murals or Artistic Feature Wall

For those looking to make a bold statement, painting a wall mural or an artistic feature wall can be a fantastic option. These can range from hand-painted murals to large-scale decals, adding a distinct, personal touch to a property.

While the taste-specific nature of these walls may appeal to some, they can attract buyers or tenants who appreciate a unique aesthetic.

Benefits of Feature Walls in Real Estate

Creates a Focal Point

Feature walls draw the eye and become the primary focus of a room, which can be advantageous for showcasing architectural elements, artwork, or special features.

Adds Value to the Property

A well-designed feature wall can increase the perceived value of a property, especially if it incorporates high-quality materials or unique design elements.

Enhances Visual Interest

Feature walls introduce a layer of complexity to a room, increasing its visual appeal. It can help a property stand out in the competitive real estate market.

Defines Spaces

in open-concept homes, feature walls can visually delineate different areas. It aids in the spatial understanding of the property and can enhance its functional appeal.

Exhibits Style and Personality

A feature wall can express a particular style or mood, giving a sense of personality to a space. It can appeal to potential buyers or tenants who identify with the aesthetic.

Cost-Effective Update

Creating a feature wall is a more affordable way to update a space than a complete remodel. It's an easy, cost-effective method to revitalize a room and increase the property's appeal.

Influences on Perception of Space

The color and pattern of a feature wall can impact how large or small a room feels. Light colors and horizontal patterns can make a space feel larger, while darker colors make a high-ceilinged room feel cozier.

Highlights Unique Architectural Features

If your property has unique architectural details, such as a fireplace, built-in bookshelves, or high ceilings, a feature wall can help highlight these elements, increasing the property's overall appeal.

5 Tips for Ensuring Your Wall Adds Value to Your Home

  1. Choosing the right wall for your feature, ideally unobstructed and immediately visible upon entering the door or bedroom, can significantly impact your home's added value and aesthetic appeal.
  2. Ensuring that your feature wall's design aligns with your home's overall aesthetic, a cohesive design will impress potential buyers and increase your home's value.
  3. Opting for high-quality materials like natural stone or textured wallpaper for your feature wall can impart a luxurious feel to the room, raising your home's perceived worth.
  4. Keeping on level the latest design trends while creating your feature wall can make it more appealing to prospective buyers, but it's essential to choose trends that will likely last to ensure your home stays modern and attractive.
  5. If you need more clarification on creating a feature wall on your own, hiring a professional can be a wise investment, as their expertise can help maximize the added value to your home.

Need more time to decorate your feature walls? Worry No More!

When changing the walls and ceiling on your property, it can be tempting to take on the task yourself. However, Virtual Restaging can save you time, money, and stress in the long run.

Our wall change edit service allows you to choose any style of wall you desire and leave the rest to us. With our expertise and experience, we can ensure that the installation is done correctly and efficiently.

By investing in professional wall change services, you can increase the value of white walls or patterned feature walls on your property and attract more potential buyers or renters. Worry no more; let us help you achieve your dream project.


What types of feature walls add value to a property?

Various feature walls can add value to a property, including accent walls with bold colors, textured walls with materials with texture like brick or stone, and walls with custom artwork or wallpaper. These features can create a focal point in the room, showcase the homeowner's style, and make the space more visually appealing.

How do feature walls affect resale value?

Feature walls can positively affect the resale value of a property if they are well-designed and use high-quality materials. They can create a memorable impression on potential buyers and help a property stand out in a competitive market.

However, it's essential to consider the tastes of potential buyers, as some may prefer more neutral looks.

Which materials are popular for feature walls?

Some popular materials for feature walls include brick, wood, natural stone, textured wallpaper, and even murals or large-scale artwork. The choice of material depends on the homeowner's preferences, the home renovation budget, and the desired style for the room.

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